| Saloni Meghani Many of India's sporting superstars have been backed by the Tata Group. Now its sports academies — among the best in the country — are grooming a new generation of winners What do international sports stars such as Saurav Ganguly, Leander Paes, P. Gopichand and Geet Sethi have in common? All of them have found support at critical moments in their sporting careers from the Tata Group. The Group has touched the lives of many others too, like bodybuilder Prem Chand Degra, mountaineer Bachendri Pal, Olympian athletes Lavy Pinto and Edward Sequeira, as well as cricketers Ajit Agarkar and Ravi Shastri. At the 2004 Athens Olympics, two archers, an athlete and a boxer from the Indian contingent were Tata people. In the gallery of sporting honours, India has bagged medals at the Olympics, various world championships, the Asian Games, the Commonwealth Games; among the ranks of Dronacharya awardees, Padmashris and Arjuna awardees — there are more sportspersons whispering a quiet thank you to the Tata Group than one can count. The Tatas are involved in nearly every kind of sporting activity in the country: cricket, tennis, athletics, boxing, badminton, archery, hockey, shooting, swimming, weightlifting, chess, handball, basketball, table tennis, billiards, snooker and more. Over the years the Group's coaches have developed a sixth sense for spotting top-quality potential among young sportsmen and women. They are sponsored and their skills are honed with the best resources. These extraordinarily talented people then, more often than not, go on to make their country proud. Take the case of Limba Ram, who broke the world record in archery in 1996. The Tata Sports Club (TSC) discovered him in an outback tribal area, hunting for game, which he shot with uncanny accuracy using his bow and arrows. The rest is history. TSC has also been a nursery for more than 25 international and 50 national-level cricketers.
Tata Steel has buttressed Indian sports for many years. Most recently, it mentored Bulbul Marandi, who participated in the last world archery championship. The company has a formal sports department, operating since 1970. It started out by employing players proficient in athletics, cycling and boxing. In the 1970s, the teams that represented India in the Asian Games and Olympics comprised a number of Tata Steel and Tata Motors employees. Since then the department has kept on adding games to its portfolio while growing in manifold ways. Today several of the company's sportspeople have gone on to become coaches in the sports academies run by Tata Steel, which are among the best in the country. The first of these was the legendary Tata Football Academy (TFA), started in 1987, an assembly line that supplies talent for almost 80 per cent of India's junior teams. The trainees here are provided the very best of coaching and the absolute latest in technology. This shows in the results. Major clubs such as Mohun Bagan, East Bengal, and Mohammedan Sporting vie to recruit players from TFA. In July 2004, the TFA team toured Germany and Holland, and bagged the prestigious Harlem Cup, beating Dutch and English club teams. "TFA is the nursery for Indian soccer," says Satish Pillai, who heads the Academy. "It is the first port of call of budding talent in the country." While cricket is more visible at the international level, football fires the popular imagination at the domestic level, says Pillai, showcasing the relevance of TFA. "At a local football event, there will be at least 3,000 spectators, while a Ranji Trophy match won't draw more than 200 people," he points out. The most recent institution backed by the Group is the Tata Athletic Academy (TAA). Says Pillai, "Athletics is important at the Olympics, but corporate houses do very little for it. That's why we started the academy in May 2004." TAA has started with middle-distance runners. They are caught young and exposed to infrastructure of the highest international standard: a synthetic track, state-of-the-art gymnasium and international coaches. "The country has very few academies for athletics and Tata Steel will, with TAA, take Indian athletes to a new level," says Asian champion Bagicha Singh, now a coach with the academy. The rationale for setting up the Tata Archery Academy, in 1996, was completely different. The aim was to help tribal people in Jharkhand maximise a skill they already possessed and thereby find their place in the national mainstream. It has helped people from this backward region become international stars. Not only did the Academy's cadets win all the medals at the last junior national championship, its archers went on to bag two silver medals at the World Archery Championship. Tata Steel also supports seven other sports at its JRD Tata Sports Complex in Jamshedpur. This world-class facility has a football ground and an eight-lane polyurethane track. It also has tennis courts, a hockey field, courts for basketball, handball and volleyball, an archery range, chess and boxing centres, and a gymnasium. The complex is just one of the ways in which Tata Steel has turned sports into a way of life, for employees and others. The company also supports a flying club, golf courses, squash courts, billiards tables, a horse-riding range and a swimming pool. This aside, Tata Steel sponsors sports events at different levels - district, state, national and even international - for sportspersons to showcase their skills. It has hosted events ranging from the JRD Tata International Invitational Football Championship to the Junior National Archery Championship. Despite its achievements, Tata Steel has never failed to recognise that one company cannot make a sports movement. It recently instituted the Dorab Tata Award, to recognise and encourage corporate support to sports. It also seeks to spread awareness about sports on August 29 each year, the birthday of Dhyan Chand, India's greatest hockey player, by organising events for employees, senior citizens, villagers and children. The Tata commitment to sports is not dependent on incentives; it's done because it's dear to the heart of the Group and its leaders. Rather than looking at what's in it for the Group, the Tatas have focused on what will take Indian sport ahead, and at helping individuals realise their sporting ambitions. | 
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